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Archive for the ‘Marketing’


Legal aspects of multi level marketing

Most of the MLM and uvme business operate putting in place their own sets of guidelines, rules and regulations. They come in a wide variety and often have a number of loopholes. This has resulted in emergence of a host of lawsuits by various distributors who lost substantial amount in pursuing the program. One of the landmark decisions rendered by the Federal Trade Commission in 1979 in this regard was that Amway was engaged in deceptive practices but they were making profits and could function within the ambits of law. 

For multi level marketing to run legally, the following criteria are required to be fulfilled –

  • The company concerned shall bring to the market a product that is being retailed.
  • Products will reach the end consumer through direct sales representatives and not through the traditional retail establishments.
  • Representatives dealing with the product shall get compensation under the plan made by the company and additional reward would be there for the additional representatives.
  • Rewards shall be based on the volume of transactions made.

All the above conditions are to be fulfilled if the business is to be termed as MLM. Learning the legal aspects of MLM is an integral part of the mlm training. The illegal aspects creep in when a company starts rewarding its representatives merely for enrollment of members and without any delivery or sale of products. This becomes pyramid scheme declared illegal throughout the country. A final legal requirement is that at least 70% of the goods shall be purchased by non-distributors.

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Online Advertisement for Everyone

Advertising is the best way to grow your business. No matter what you buy or sell or what services you provide, you need to advertise your business. The latest media for advertising is online advertisement. The popularity of online advertisement has reached new heights since no other media can reach as many people.

But it is not possible for everyone to open his or her own site to promote that business. A local contractor who deals with local customers will probably not in create his or her own web site. So how can that very same person advertise a business on the Internet? Online local contractor portals are the best way to do so. All you need to do is register on these web sites. It’s a simple process.

You can choose from various contractor advertising packages available on the site. The basic plan includes advertisements of your contact details. The premium plans have options that add more details to the contact information as well as selling products. When displaying the search results to a customer, premium account results are always shown first. These web sites have an advanced contractor search engine that help customers search for contractors according to their needs. These online portals are the best way to advertise.

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  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google
  • feedmelinks
  • Global Grind
  • Live
  • MisterWong
  • NewsVine
  • Propeller
  • Reddit
  • Slashdot
  • StumbleUpon
  • Technorati
  • YahooMyWeb