CRZ - Experts Speaks

Inbound links are those links that link your website from outside. They are quite efficient in improving your page rank which is the basis of website optimization . Other way to improve the page rank is to add more pages to your site. It does not matter from where the links are coming. Most of the leading search engines including Google recognize the fact that the webmasters cannot have control over other sites linking to their site.

Hence you incur no penalties even if an unwanted site links up with your site. Similarly, accidental linking is also ignored provide you de-link such site at the earliest possible convenience.

So far as genuine and good links are concerned, the page ranking of the linking page is very important. In addition the number of links going out from that page is also vital. Sometimes lowly ranked pages give you better rankings and you might prefer them. If a PR2 page gives you 1.85 additional ranking points and a highly ranked PR* gives on o.20 ranking points you might take that the PR2 is certainly better. However, this is not always the case. There could be other factors affecting your website search engine optimization.

The PR above refers to Page Rank that is the numeric value indicating the importance of a particular web page on the web. Linking increases page ranking and higher the page ranking, the higher is the position of the page on the search engine result page and search engine optimization.